Information we collect

We may collect information you provide directly, such as name, email address, phone number, ZIP code, practice information, claim requests, support messages, newsletter signups, sponsor inquiries, and dentist portal details.

We may also collect technical and usage information such as pages viewed, searches, approximate location inputs, device/browser data, referral URLs, UTM parameters, ad impressions, ad clicks, outbound website clicks, and click-to-call events.

How we use information

We use information to operate the directory, maintain dentist listings, respond to requests, support claimed profiles, improve search and content, measure performance, prevent abuse, manage advertising, and communicate with users or practices.

If a patient chooses to contact a dentist through a link, phone number, or practice website, that interaction may be handled by the dental practice or a third-party service outside My Smile Society.

Directory and practice information

Dentist listings may include publicly available business information, information provided by dental practices, imported directory data, user-submitted updates, and administrative notes. Listings are informational and should be confirmed directly with the practice.

Analytics, cookies, and advertising

We may use analytics tools, cookies, pixels, tags, and advertising technologies to understand site usage, measure campaigns, improve search, and display or evaluate sponsored placements.

Advertising partners such as Google may use cookies or similar technologies to serve, measure, and personalize ads subject to their own policies and user controls.

How information may be shared

We may share information with service providers that help operate the site, hosting, analytics, security, email, forms, advertising, and business operations.

We may share claim, listing, or practice-submitted information with the relevant dental office or administrator. We do not sell patient medical records, and My Smile Society is not intended to collect sensitive treatment records.

Your choices

You may contact us to request updates, corrections, or removal of personal information where applicable. Dentists may request updates to practice listings through claim and portal workflows.

Browser settings, device settings, and third-party ad controls may allow you to limit cookies, tracking, or personalized advertising.

Data security and retention

We use reasonable administrative, technical, and organizational safeguards. No online service can guarantee absolute security.

We keep information as long as needed for directory operations, legal compliance, dispute resolution, security, analytics, and business records.

Children

My Smile Society is intended for general audiences and is not directed to children under 13. Parents or guardians should contact dental practices directly for pediatric dental advice and appointments.

Contact

Questions about privacy or data requests can be submitted through the contact or claim forms on My Smile Society.