Platform Vision

Where confident dental decisions begin.

Healthcare discovery is moving toward trusted recommendation platforms. Dentistry needs a modern, consumer-first destination built around trust, education, local search, and provider credibility.

The Opportunity

Dentistry lacks its trusted consumer gateway.

Consumers now begin major decisions through platforms: Zillow for real estate, Avvo for attorneys, Angi for home services, and healthcare marketplaces for provider comparison.

Dentistry still lacks a trusted, modern, consumer-first platform focused on helping patients evaluate providers with confidence. My Smile Society fills that gap.

100+

Existing dental practice relationships available through our agency ecosystem.

5

Revenue phases from free listings to memberships, sponsored placement, leads, and media.

1

Long-term ambition: become the most trusted dental discovery platform in America.

Growth Flywheel

More dentists. Better content. More traffic. More leads.

More DentistsBetter ContentMore TrafficMore LeadsMore Memberships

Revenue Model

Free Listings

Establish local search inventory and market presence.

Verified Membership

Verification badges, enhanced profiles, featured placement, and media upgrades.

Sponsored Placement

Sponsored cities, categories, featured searches, and premium visibility.

Lead Marketplace

Patient acquisition for high-intent services like implants, emergency care, Invisalign, and cosmetic dentistry.

Media & Education

Sponsored content, member publishing, vendor partnerships, awards, and dental education.

AI Matching

Future AI-powered provider matching built on structured profiles, content, and trust signals.

Future Products

My Smile Society Verified™

Provider verification program.

Top Dentist Awards™

Annual recognition and trust-building program.

My Smile Society Guides™

Educational content platform for patients and members.

My Smile Society Elite™

Premium provider membership.

My Smile Society Leads™

Patient acquisition marketplace.

My Smile Society AI™

AI-powered provider matching.

Long-Term Vision

Within five years, My Smile Society can become the first destination patients visit before choosing a dentist.

A trusted consumer brand, a lead-generation engine for dentists, and a media company for oral health education.